I’m content

It seems I’ve hit a wall with watch collecting.

After years of buying, selling, trading, and doom-scrolling watch content, something slightly concerning has happened…

I’ve found peace.

I wish I could tell you exactly how this happened, but I’m not sure I know. Instead, let me try to explain how I think I reached what I’ll call watch enlightenment.

When most of us start collecting, we think we know exactly what we like. Looking back, I was maybe 60% right. I’ve always gravitated toward vintage, small, shiny little watches. The kind that make me feel like a suave ad man. But along the way, through messing things up, spending money, and figuring out what actually works, I fell in love with the hobby itself. Honestly, I’m like a first-gen AI tool when it comes to watches: constantly learning through trial and error.

Here’s the thing: humans are simple creatures. We still run on primitive instincts, and every good hobby has “the chase.” Cars, coins, collectibles, you name it. Hell, even bad habits have a chase. Watches are no different. Hunting for that next piece is what makes this hobby so addictive. That’s also what makes brands like Rolex so fascinating, they understand the chase better than anyone.

So I researched movements, studied designs, watched endless Teddy videos, tracked the market—all in search of the grail ✨🍷. And here’s the beautiful part: everyone’s grail is different.

After years of this journey, I’ve learned a few things about this hobby and about myself. Satisfaction, for me, comes from having a well rounded collection. I was obsessed with the Rolex GMT-Master II. Naturally, that obsession kept me collecting. Why? I’m not sure. Maybe to fill a void, kill time, or just amuse myself. But as I slowly (and I mean slowly) collected grail after grail, I found contentment. It’s a little frightening to admit, but it’s true: I don’t want another watch right now. And you know what? That’s OK.

Here’s what else I’ve discovered about myself:

• If I can hear the automatic rotor, I automatically hate it.

• I crave large watches the way I crave a cocktail—great on a rare occasion, but not every day.

• Having too many watches stresses me out. Six to ten pieces is plenty.

• The watch community is awesome, and I’m grateful for the friends I’ve made along the way.

So what’s my point? Am I done collecting? Absolutely not.
But for the first time in years, I’m not fixated on the next purchase. I’ve broken the chains. I’ve owned dozens of pieces, and my collection finally feels right for me. not to impress anyone, not to flex, just to enjoy. I don’t stress over scratches anymore. I’m not hunting for the next piece.

I’m content. And it feels damn good.

(Although… I wouldn’t say no to a Breitling Emergency.)

Cheers to the NWA (New Watch Alert)